Olivia Culpo and Brittany Mahomes Design Team-Ready Merch Ahead of NFL Black Friday Game

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Whether it’s the Taylor Swift effect or the rise of star-studded NFL WAGs (wives and girlfriends), game day fashion is stronger than ever. Ahead of Thanksgiving and Black Friday action, some of football players’ most stylish partners are selecting their favorite looks on Amazon.

Olivia Culpo, Brittany Mahomes and Rachel Crosby alongside influencers Tayshia Adams and Darcy McQueeny designed NFL Merchandise ahead of the league’s Black Friday football game and the Las Vegas Raiders and the four-time Super Bowl champions, the Kansas City Chiefs. (Fans can stream it exclusively on Main video starting at 10:30 a.m. PT/1:30 p.m. ET with kickoff at 12 p.m. PT/3 p.m. ET.)

Created in collaboration with FOCO, the WAG-designed product ($23 to $109) includes apparel for fans of the Raiders, Chiefs and Los Angeles Rams. Culpo created San Francisco 49ers T-Shirts and windbreakers (her husband is Christian McCaffrey of the 49ers). Mahomes, a former soccer player and co-owner of NWSL team Kansas City Current, designed a KC Chiefs t-shirt to cheer on her husband, quarterback Patrick Mahomes.

Crosby will be supporting the Raiders (and her husband, defensive end Maxx Crosby) with her two Las Vegas team-inspired t-shirts. The FOCO collection also includes t-shirts designed by Bachelor former Tayshia Adams and social media star Darcy McQueeny. Selected NFL WAGs and Influencers game ready outfits on Amazon, and their looks include numbered pearl and rhinestone patches, denim sets by LionessLevi’s faux leather jackets and jeans, Stoney Clover Lane shoulder bags and more.

Fans watching the game on Black Friday can also get the best gift deals by scanning the on-screen QR code with their phone and shopping for exclusive discounts on Lego sets, new Ray-Ban Meta smart glasses, Google Pixel 9 phone, Yeti tumblers, Ralph Lauren perfumes, Amazon devices and more. (Amazon Main video is also the streaming home of the NFL’s Thursday Night Football.)

Check out Chiefs, 49ers and Raiders merchandise designed by Culpo, Crosby and Mahomes, plus pieces of their game-worthy looks, below, and shop their full collection in Amazon’s official TNF store alongside the online retailer’s best deals of the Black Friday week here.