Saturday night’s NFL Wild Card game set several records for Prime Video after what was already the streamer’s best regular season to date.
According to Nielsen, the Baltimore Ravens-Pittsburgh Steelers game reached an all-time high of 24.66 million viewers during the second quarter, representing the most concurrent viewers ever on Prime Video.
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The game averaged 22.07 million viewers, despite the Ravens’ early lead, putting the NFL among Prime’s best average audience ever, up nearly 5 million from the previous record, which was the Packers-Lions December audience of 17.29 million.
Saturday’s peak audience represented a 31% increase from the previous all-time peak of 18.87 million during the same match on December 5.
Average viewership was down slightly, about 3 percent, from last year’s Saturday Night Wild Card game between the Miami Dolphins and Kansas City Chiefs on Peacock. This is likely due in part to the less competitive nature of this year’s game as well as the fact that the Chiefs were and still are the biggest draw in the NFL.
As mentioned, this follows the second straight season of double-digit audience growth for Prime Video’s NFL coverage. The streamer has seen huge success with its Thursday Night Football company with gains every year since its launch in 2022.
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